Bandung - Promotion Strategy Essay Example | Topics and Well Written Essays - 1000 words

Bandung - Promotion Strategy - Essay Example The report focuses on attracting the Australian outbound tourists and hence data concerned with their characteristics and preferences have been evaluated. Endowed with natural beauty, Bandung is the third city in the world with art decoration architecture. SWOT and PEST analysis attached in the Appendices indicate that Bandung offers tremendous potential to receive more visitors. However, the destination lacks marketing and promotion strategy as well as the infrastructure necessary for the growth of tourism. 2. Marketing Research Marketing research is critical to any decision or strategy in business as it provides relevant, accurate and timely (RAT) information (Aaker, Kumar & Day, 2001). For every decision relevant information is essential and these can be obtained through marketing research. Thus marketing research has been defined as an information input to decision and not simply the evaluation of decisions made. Again, gathering information through market research is not suffici ent; intelligent use of market research is the key to success. Marketing research plays a vital role in destination marketing strategy. It helps to position the tourism destination and positioning for such products is more than just image creation. A destination is a brand, a combination of all products and services, and experiences provided locally. Positioning helps distinguish similar tourism destinations which facilitates the process of selection for the tourists. Therefore, any tourism destination has to be analyzed based on the Six As framework which includes Attractions, Accessibility, Amenities, Available packages, Activities and Ancillary services (Buhalis, 2000). While the destination management is complex the tourist perceives of the destination as a brand and before visiting they develop an image and a set of expectations based on information gathered from the press, the media, word-of-mouth, and common beliefs. They â€Å"consume† a destination as a comprehensive experience (Aaker, Kumar & Day, 2001) and hence it becomes essential to gather information and project the destination based on the Six A’s framework. This is known as marketing research process. The marketing research strategy determines how the information will be gathered. Secondary data is readily available on any destination through different sources such as government statistics, airlines and hotels. Secondary data helps segment the target market and devise the marketing strategy. Thus, secondary data on Bandung as a destination and on the prospective visitors has been gathered and the key findings presented below. 3. Key Findings Currently Bandung receives the highest number of tourists from Malaysia followed by Singapore and China. Bandung being a low-cost destination, mostly the lower to middle-income groups comprise of the visitors. Based on age demographics, secondary research demonstrates that the young adults and the older adults form the main visitor segment wh ich mainly comprises of young singles and young couples or full nest. The purpose of visit is either for a vacation or to visit friends and relatives. While the male tourists focus on sport activities, the female tourists prefer shopping or cultural activities. Overall, the tourists are intellectually curious and hence try to explore new areas and engage in novel activities. Very few tourists demonstrate inclination for nature-based tourism while the destinati

Personal Application Paper Essay Example | Topics and Well Written Essays - 750 words

Personal Application Paper - Essay Example In looking at your current situation, it is plain to see that working at a large insurance company does not fill you with satisfaction. This is because your heart and soul are not in it. I have seen from your past that you used to enjoy film festivals and coaching baseball. It is not my decision to choose between these two, although I will give you some help in deciding which one suits your needs. The first step of making a career plan involves setting a goal. For you, this could either be working with a small film company within a year or coaching a minor league baseball within that same timeframe. For the film industry, one of your objectives could be to be involved in the production of a film with at least a budget of $1 million. With enough training and effort, this goal is not out of reach. If you decide to become a baseball coach, you could have the objective to coach a minor league team that has a stadium of at least 5,000 people. For the next step, assessing your current posi tion, think about all the skills that you have developed in your job as an Assistant Supervisor at Bernhard Insurance. Although some of the skills in this job may not seem relevant, some of them may be able to be applied to the role of a film producer or baseball coach. For the position of a baseball coach, good communication is required so that everyone is on the same page. It is no different at a large insurance firm because communication is a key part of the business. In terms of the film industry, the role requires a lot of planning with and around other people. Being an assistant at an insurance firm incorporates many of the same characteristics. In evaluating your options, you need to assess how likely each of the job choices are. Which role requires skills that need to be developed and which role requires skills that have already been required. I would recommend that a baseball coach would suit your current job requirements because there are very little skills that you would need to develop. You already have a love for the game, are well aware of all the tactics involved, and are a good communicator with others. Managing baseball players is just like managing your clients at your insurance firm. You need to be clear and articulate when dealing with issues that may crop up. One thing you would have to consider is the necessary qualifications to coach a minor league team. Is coaching a high school baseball team enough to be able to coach a team at a higher level? What coaching courses would you need to be allowed to coach a minor league team? These are all things that you have to consider before deciding which career choice is right for you. The final step is to decide what actions you need to take to achieve your objective. If you choose to go down the path of baseball, what will be your requirements when applying for a job as a coach? How flexible will you be in the negotiation process? If, on the other hand, you choose to be involved in the film indust ry, do you have any contacts that may be able to get you a â€Å"foot in the door?† It does not really matter which career path you choose, as long as you are happy. We, at Bernhard Insurance, will assist you along the way and will help you with whatever enquires you may have. Don’

TESCO UK Assignment Example | Topics and Well Written Essays - 1750 words

TESCO UK - Assignment Example Company Profile TESCO is a well diversified company working in many different ventures; it has over the years created a great deal of value in the eyes of their customers. â€Å"Tesco operates 923 stores and employs 240,000 people, giving us access to a population of 260 million across our nine markets. Over the past five years, we have expanded from our traditional UK supermarket base into new countries, products and services, including a major non-food business, personal finance and internet shopping. The increasing scale and internationalization of our sales and purchasing operations makes a significant contribution to our efficiency and profitability, as we progress towards our long-term goal of becoming a truly international retailer† (Global Sources). Tesco is a huge British retailer having strong business operation around the globe. It is considered as the third largest retailer globally based upon the revenue that it generates. It was started in the year 1919 by Jack C ohen as a simplified grocery store until 1924 when the Tesco brand was initially launched in 1924. Its first store was opened up in 1929 in Burnt Oak, Edgware, Middlesex. In 1947, it was introduced into the London Stock Exchange and made public and this floatation started the great success story of Tesco plc which has now emerged as one of the top most renowned supermarket chain in not just United Kingdom but the entire world. The first supermarket under the name of Tesco was opened in 1956 in Maldon. Since that time period, the company has operated such smoothly that it has created standards and is nowadays considered as a benchmark for many of its industry competitors. Over the years, the company took over many other supermarkets to make itself a leader in the United Kingdom region (tescoplc.com). Environment Analysis The environment may be divided into three layers: the macro environment; industry or sector; competitors and markets. All these layers interact with each other withi n themselves. When considering the macro-environment factors for TESCO the basis of analysis to be used is the PESTEL analysis. This model uses broad headings such as: Political, Economic, Social, Technological, Environmental and Legal; to analyze an organization’s macro-environment. Macro-Environmental Analysis Political Each and every company in which TESCO operates has a different political risk because of the fact that different countries have different political policies which can be either beneficial or can be harmful for TESCO’S operations. For TESCO to operate in different countries, the political influence depends upon the stability of the current government. TESCO Lotus in Thailand has delivered strong growth during the year 2008-09 despite Thailand’s weakening economy and the uncertainty involved with the stability of the Thai government. TESCO’s operation in UK, Ireland and few other countries; with respect to competition have been continuousl y scrutinized by the competition authorities. TESCO’s management has kept itself up to date with respect to any changes in the political uncertainties and has kept them in mind when developing their long-term strategies. TESCO has remained cautious to future changes and has engaged itself with governmental and non-governmental organizations to keep ahead with respect

Midterm Assignment Example | Topics and Well Written Essays - 750 words

Midterm - Assignment Example H1: There is no difference in the mean rating of participants by the different judges in the different levels. 4th step: Alpha (level of significance) = .05 5th step: dftotal = 15 – 8 = 7 dfBT = 8 – 8 = 0 dfWT = 15 – 8= 7 6th step: Critical F value = 314.659 Multivariate Testsa Effect Value F Hypothesis df Error df Sig. Partial Eta Squared Noncent. Parameter Observed Powerc Country Pillai's Trace .883 314.659b 7.000 293.000 .000 .883 2202.613 1.000 Wilks' Lambda .117 314.659b 7.000 293.000 .000 .883 2202.613 1.000 Hotelling's Trace 7.517 314.659b 7.000 293.000 .000 .883 2202.613 1.000 Roy's Largest Root 7.517 314.659b 7.000 293.000 .000 .883 2202.613 1.000 7th step: Tests of Within-Subjects Effects Measure: MEASURE_1 Source Type III Sum of Squares df Mean Square F Sig. Partial Eta Squared Noncent. ... Results it can be concluded that there existed a statistically significant difference between the ratings given by the judges whereby, F (8, 393) = 314.659.74, P=.000 < .0005; Wilk's ? = 0.117, partial ?2 = .883 (see table below) Multivariate Testsa Effect Value F Hypothesis df Error df Sig. Partial Eta Squared Noncent. Parameter Observed Powerc Country Pillai's Trace .883 314.659b 7.000 293.000 .000 .883 2202.613 1.000 Wilks' Lambda .117 314.659b 7.000 293.000 .000 .883 2202.613 1.000 Hotelling's Trace 7.517 314.659b 7.000 293.000 .000 .883 2202.613 1.000 Roy's Largest Root 7.517 314.659b 7.000 293.000 .000 .883 2202.613 1.000 Method Participants the data is a product of the International Pancake-Flipping contest, where eight judges rated the flipping styles of 300 competitors. The number of participants is therefore 300 based on the flipping pancake contest and the respective judges ratings. The judges are randomly referred to as judge 1 to judge 8. The results are for different le vels across different countries across the 300 participants who form the study sample. A power analysis revealed that, for a one-way MANOVA with SMALL effect size (?2 = .883) and an alpha of .05, 300 participants yielded a power of 1.0. Design M ANOVA was used to determine whether there was a difference between the participants rating by the judges across the various levels of participation. The independent variables was the level of participation across the different countries while the dependent variable were the judges ranging from judge one to judge 8 in terms of rating, rated as either high or low. Materials The event organizers were submitted with consent

Are we getting overly dependant on technology Essay

Are we getting overly dependant on technology - Essay Example For this reason, people have become lazy to do go their work thus becoming obese. For an instant, a CEO who does not want to attend a meeting in the office, one can just conduct the meeting in their house by use of a webcam. According to Shenk (1997), people have been so dependent on technology such that they cannot solve a simple calculation without the help of a calculator. The today’s children cannot write in good handwriting because they are used to just using a computer to write whatever they need. They do not have time even to learn to write cursive. Computer and internet are not as perfect as people may think. There are some things these technological devices and media cannot teach (Shenk 1997). If the whole world were to lose power, some people would not be able to do some things. The world would stand still as individuals would have been used to technology doing their everyday activities. Because of the continuous advancement of technology, the ultimate fear is that people will completely rely on technology to run their lives. However, people need to resist this temptation and try to learn some things

The Incorporation of Immigrants in Growing Urban Areas ( Annotated Bibliography

The Incorporation of Immigrants in Growing Urban Areas ( AAAG Style) - Annotated Bibliography Example By conducting a survey in three Chinese cities (Lanzhou, Taiyuan, and Tianjin), the authors uncover the relationships that exist between migrant workers and the three factors/players. The authors conclude that by providing equal access to urban housing benefits, migrant workers in Chinese cities may not necessarily have their housing conditions get better. This journal article is authored by Wang, Wang, and Jiansheng three scholars affiliated with the Heriot-Watt University in the United Kingdom. In their study, the three authors investigate the housing situation in Shenzhen City with a view of uncovering the facts that have led to Chinese cities’ having no slums. In their study Wang, Wang, and Jiansheng reveal how Shenzhen city is coping with the housing problem. While the city has no slums around it, it hosts urban villages which are characterised by small apartments and small shared rooms. These apartments and rooms on their part are characterised by overcrowding and poverty. The authors also reveal that private landlords and urban villages contribute significantly toward housing migrant workers in Chinese cities. This journal article is authored by Tao, Wong, and Hui, scholars affiliated with the Hong Kong Polytechnic University. In their study, the three scholars sought to establish the extent to which migrant workers living in the city of Shenzhen, China are satisfied with their housing conditions and situations. The study reveals that while many of the people in China have to contend with overcrowded houses and poor conditions, they are not as dissatisfied as one would logically expect. Some of the main factors that are behind this trend among migrants living in the country include friendship, kinship, family life and mobility. Other factors that play a role in the satisfaction of the migrants with the housing situation in china relate to the facilities and

Evalute the implementation of the UK last government's PE, School Essay

Evalute the implementation of the UK last government's PE, School Sport and Club Links (PESSCL) strategy and its impact in schools - Essay Example ports and Culture called upon the citizens and the local authorities to be united so as to realize and maximize the benefits of the programmes to young people. The plan was focused mainly the school. This is because in school the different categories of children meet from different communities. Therefore when the programme is in school, the children after their studies will expand the skills to the communities. It was very to united pupils and students in schools than in communities. This is because it had a focus in developing and nurturing the talents of the individuals both in school and community (Barbieri 2011, pg.133). To establish a National Infrastructure for PE and School sports by creating about 400 Specialist Sports Colleges, subject to sufficient high quality applications, by 2005 and 400 School Sport Coordinator partnerships by 2006 It was believed that this would enhance the pupil’s concentration, commitment in their studies and high level of self – esteem thereby improving overall performance in class. To ensure this, the government created a wide network scope of about 450 School Sport Partnerships across the entire country. The Partnership Development Manager (PDM), School Sport Co-ordinator (SSCo) in every Secondary school and the Primary Link Teacher (PLT) acted as the main stakeholders of the plan and were mandated with the responsibility of ensuring the strategy succeeded in schools. According to the results of the PE & Sport Survey by TNS-BMRM, 2010, it showed that most of the aims were achieved to higher percentage. It was realized that by the academic year 2009/2010, about 84% of the pupils were spending about 120 minutes per week in PE. This was an increase from the results obtained in the 2003/2004 academic year. It is important to highlight that this trend has been maintained from the academic year of 2003/2004 to the academic year 2009/2010 among all the children in most of the schools in the UK. I therefore state that the